CTC Distributing – Website Messaging & Clarity
Structured website messaging for a third-party logistics and distribution provider.
I’m Ruth Hawk.
Clear thinking. Clear writing. Cohesive brands.
A seasoned copywriter expanding into brand and messaging strategy, helping organizations bring clarity and cohesion to their messaging.
What I do
I’m a Lead Copywriter and Content Strategist with 15+ years of experience helping organizations clarify their message and communicate it with consistency across touchpoints. My work blends strategy and execution — positioning, voice, and narrative structure paired with strong writing at the sentence level.
In my role at Codesm, I collaborate with designers, strategists, and account teams to shape websites, funnels, and multi-channel campaigns across industries including home services, logistics, marketplaces, and local businesses. I’ve supported more than 200 clients over the course of my career.
If you’re building a brand, refreshing a website, or trying to bring cohesion to a campaign, I can help you move from “we have content” to “we have a message.”
Selected work
A sampling of projects where messaging and execution needed to work together.
Lion Gate Builders – Messaging Architecture & Website Copy
Positioning refinement and full-site messaging for a regional home builder.
Mercadome & Alamo Dance Hall – Brand Narrative & Website Messaging
Narrative refinement and multi-page messaging for a family-owned marketplace and live music venue.
Selected impact
- Positioning clarity: Helped brands move from generic descriptions to distinct narrative promises that shape tone and direction.
- Narrative flow: Organized messaging across websites to create a logical, persuasive progression from introduction to action.
- Campaign cohesion: Strengthened alignment across ads, landing pages, and follow-up messaging to reduce friction in the buyer journey.
- Executive narrative support: Contributed to and presented high-stakes proposal materials with clearer story flow and stronger differentiation.
Strategic capabilities
- Brand & messaging strategy — positioning refinement, narrative architecture, voice and tone calibration.
- Campaign & funnel strategy — offer clarity, CTA hierarchy, cross-channel cohesion across ads → landing → email.
- Execution — websites, landing pages, Meta Ads copy, email sequences, and long-form content.
Let’s talk
If you’re looking for strategy and writing that can hold together across a modern brand ecosystem, send a note with a few details and I’ll follow up if it looks like a good fit.
Send a message