Resume

Brand Lead Feb. 2026 – Present

MaaS (A CodeSM Group Company) · Remote · Raleigh, NC

• Own brand strategy and positioning for a portfolio of 33 active client accounts, leading discovery, defining brand voice, building messaging frameworks, and executing high-impact assets including homepage copy, landing pages, and campaign concepts.
• Develop social media strategy and content direction for clients, establishing narrative-level guidance that scales across execution.
• Present brand strategy recommendations directly to clients on calls, translating strategic positioning into clear creative direction.
• Provide mentorship and informal guidance to a newer Brand Lead on the team, supporting their onboarding into the role and the agency's brand frameworks.
• Contributed research and a written proposal on role structure, team architecture, and compensation benchmarking that informed the agency's reorganization of its content team.
• Collaborate cross-functionally with designers, account managers, and writers to maintain brand coherence from strategy through execution.

Lead Copywriter Jan. 2023 – Feb. 2026

CodeSM (Later MaaS) · Remote · Raleigh, NC

• Managed a team of 2 blog writers and oversaw quality, workload distribution, and deadline adherence across a high-volume content pipeline.
• Produced branded marketing content for 50+ clients across home services, logistics, and local business sectors, including web copy, landing pages, ads, and email sequences.
• Developed copywriting standards, style guides, and onboarding materials to raise team consistency and reduce revision cycles.
• Identified and resolved bottlenecks in content production processes, improving throughput without sacrificing quality.
• Partnered with proprietary AI tools to develop prompting frameworks and content guidelines, maintaining brand voice at scale.

Copywriter Feb. 2020 – Jan. 2023

CodeSM · Remote · Raleigh, NC

• Produced branded marketing content for 50+ clients across home services, logistics, and local business sectors, including web copy, landing pages, ads, and email sequences.
• Operated within established brand and messaging guidelines while adapting tone and structure to each client's unique audience.
• Partnered with proprietary AI tools to develop prompting frameworks and content guidelines, maintaining brand voice at scale.
• Managed multiple concurrent projects with competing deadlines in a fast-paced, international remote environment.

Freelance Writer & Editor 2013 – 2022

Upwork & Direct Clients · Remote

• Wrote 1,200+ SEO-optimized articles across industries including health, finance, real estate, and technology.
• Managed social media content for 2–3 clients through a boutique agency partnership, handling daily posts, image sourcing, and scheduling via Sendible.
• Developed website content architecture for two businesses from the ground up.
• Authored long-form digital marketing content and client-directed e-book series.
• Copyedited three self-published books and a Greek language curriculum for Berkshire Christian College.

Communications & Marketing Coordinator 2010 – 2012

Gordon-Conwell Theological Seminary · South Hamilton, MA

• Managed communications across four campuses; served as Assistant Editor of the biannual ministry magazine Contact.
• Created written material for external and internal seminary publications; managed media relations.

Master of Arts, Biblical Languages 2007 – 2010

Gordon-Conwell Theological Seminary · South Hamilton, MA

Bachelor of Arts, English & Biblical Studies 2003 – 2007

Eastern University · St. Davids, PA

Double major · Creative Writing concentration